FOR IMMEDIATE RELEASE

Introducing Thread & Co: A New Agency Combining Growth and Creativity to Scale Fashion Brands

Sonoma County – February 23, 2026 – With the launch of Thread & Co, founders Christine Corbin and Tyler Suchman are opening a new chapter of growth for fashion and beauty brands. Combining data-driven strategy with an eye for design and UX, Thread & Co helps brands pair ad campaigns with conversion-focused site and store optimization.

Corbin, a seasoned e-commerce consultant with over a decade in luxury and fashion marketing, noticed a clear gap in the market: many brands possess strong product and vision, but lack the boots-on-the-ground strategic ability to achieve scalable growth. “So many brands I’ve worked with have the pieces – what they often need is an agency partner who can connect those pieces and drive real results,” she explained. “Thread & Co is built to do that.”

Suchman, who has spent years building Tribal Core and The Storage Agency into trusted names in digital marketing, saw the same need from a broader industry perspective. “In 23 years of working with businesses across a wide spectrum of industries, Christine and I saw how under-served the fashion industry is when it comes to agencies that speak both brand and performance at a price point they can afford,” he said. “With Thread & Co, we’re setting a new standard.”

Thread & Co’s suite of services reflects its founders’ shared belief that strong branding  and conversion strategy should work hand in hand. The agency provides:

• Targeted Google advertising campaigns tailored to each brand’s goals and growth stage.
• Conversion-rate optimization (CRO) and A/B testing to transform more website traffic into loyal customers.
• Local & on-site SEO to help boutiques and online stores be easily discovered.

Whether supporting brick and mortar boutiques or scaling Shopify-based digital brands, Thread & Co offers strategic, creative and technical expertise designed to help clients grow confidently in an ever-shifting digital landscape. Brands ready to refine their marketing and elevate their online presence can learn more and book a free consultation at threadand.co.

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About Thread & Co

Thread & Co is a digital marketing agency built specifically for fashion and beauty brands that crave measurable, scalable growth. From SEO and digital advertising to conversion strategy, Thread & Co weaves data, design and UX into cohesive strategies that help brands grow with clarity and confidence. Learn more at threadand.co.

About the Founders

Christine Corbin is a fashion and luxury e-commerce consultant who helps brands increase conversions through tailored CRO, email marketing, and SEO strategies.

Tyler Suchman is a digital marketing veteran and founder of Tribal Core and The Storage Agency, bringing over two decades of experience in SEO, paid media, and digital strategy.