Image

Case Study: Women’s Apparel Brand

After partnering with Thread & Co, a women’s apparel brand saw dramatic growth, turning $188K in ad spend into $1.7M+ in revenue and reaching over 1,600% ROI within two years. By reworking campaign structure and creative strategy, we helped the brand achieve profitability in its third month and turn paid media into a major profit driver.

The Challenge

When this women’s fashion brand partnered with Thread & Co, they were looking to develop Google Ads as a sustainable sales channel and scale online revenue while improving ad efficiency. Within two years, $188,000 in ad spend generated over $1.76M in tracked revenue, achieving a total ROI of 838%. The brand reached positive ROI by month three, ultimately growing to over 1,600% ROI in its second year. Average ROAS climbed from 650% to more than 2,000%, while customer acquisition cost dropped from $15.06 to just $4.02. Over the same period, conversions rose nearly tenfold—from 467 in the first quarter to more than 4,500 in the final quarter.

The Strategy

Thread & Co built campaigns in multiple formats, using multiple Google Ads tools. The focus was on both branded and non-branded search and Performance Max to improve return on ad spend and accelerate profitable growth.

The Results

Carefully nurtured over two years, Thread & Co turned $188K in ad spend into $1.76M in sales, with ROAS surpassing 2,000%, a 73% drop in CAC, and 10x growth in conversions.

LOWER COST PER CONVERSION

By refining targeting and optimizing creative performance, Thread & Co helped transform this emerging boutique into a consistently profitable ecommerce brand with steady month-over-month growth.

  • 838% overall ROI
  • $1.7M in Online Revenue
  • $4.02 Customer Acquisition Cost
  • Reduced Customer Acquisition Cost from $15.06 to $4.02
  • Cost per Acquisition dropped 73%
  • 10x Increase in Conversions
  • Over 1,500 Conversions a Month

Ready to elevate your brand?

Book a free consultation and find out how our tailored programs are a great fit for your growing brand.
Let's Chat